Advancing Awareness and Streamlining Volunteer Engagement with Salesforce
Gift of Hope, a federally designated organ procurement organization (OPO), serves Illinois and northwest Indiana with a powerful mission: to save and enhance lives through organ and tissue donation while building community awareness and inspiring others to take action. While their work touches the lives of donor families, their primary focus is on public education, community outreach, and donor registration advocacy.
The Challenge
Before engaging Prolocity, Gift of Hope relied heavily on spreadsheets, email, and disconnected systems to manage volunteer activities, outreach events, fundraising initiatives, and data collected from multiple business units. This fragmented approach created challenges across the organization:
- Manual workflows that delayed timely responses and assignment tracking
- Limited visibility into volunteer engagement and event participation
- Inefficient intake and documentation processes for partner and community interactions
- Lack of integration between core systems, leading to duplicated or inconsistent data
- Inability to report accurately on outreach, donations, or campaign effectiveness
To fulfill their growing strategic initiatives and operate at scale, Gift of Hope needed a modern, centralized solution to unite their teams and technology.
The Solution
Nonprofit Cloud
iTransplant
Classy
Salesforce Marketing Cloud
Prolocity partnered with Gift of Hope to implement a robust, nonprofit-tailored Salesforce solution that would serve as the organization’s operational hub. Through deep collaboration and an agile implementation approach, Prolocity worked closely with five core business units—Partner Relations/Corporate & Legislative Affairs, Foundation, Donor Family Services, Marketing, and Hospital Development/Community Outreach—to align the solution with real-world workflows and long-term goals.
Key Improvements Included:
- Volunteer and Event Management: Enabled tracking of volunteer engagement, training, and participation alongside community outreach events in a unified framework.
- Integration with iTransplant: Connected Salesforce with iTransplant, allowing for streamlined data flow and reduced manual entry across medical and outreach workflows.
- Donations & Classy Implementation: Integrated Salesforce with Classy to track donations, donor engagement, and campaign performance within a single platform.
- Marketing Cloud Integration: Implemented Salesforce Marketing Cloud to support personalized, automated outreach across email, SMS, and social media, enhancing public education and donor registration efforts.
- Volunteer Portal: Developed a user-friendly portal with automated communications to streamline onboarding, scheduling, and engagement.
- Data Cleansing and Merging Tools: Implemented tools to cleanse, deduplicate, and merge data from legacy systems, ensuring a clean and actionable data foundation.
- Configurable Reports and Dashboards: Delivered analytics tools for leadership to monitor outreach performance, volunteer trends, and fundraising success.
Streamlined Event Tracking
Improved Data Quality
Enhanced Volunteer Engagement
Centralized Operations System
The Impact
With Salesforce at the center of its outreach and engagement strategy, Gift of Hope has transformed the way it connects with the community, manages volunteers, and supports its mission of public education and awareness. Automated workflows and system integrations have eliminated manual tasks, improving operational efficiency and allowing staff to focus more on strategic initiatives. The implementation of a centralized volunteer portal and event tracking tools has significantly enhanced volunteer engagement, enabling better coordination, participation tracking, and recognition of contributions across the organization.
Data quality has also improved dramatically. By cleansing and merging data from legacy systems, Gift of Hope now maintains a reliable, centralized data source. Leadership teams can access real-time dashboards and configurable reports that support evidence-based decision-making and performance evaluation across fundraising, outreach, and volunteer programs. With the integration of Marketing Cloud, the organization is now able to execute targeted, automated communication campaigns that broaden public awareness and increase donor registrations—advancing its life-saving mission.
Together with Prolocity, Gift of Hope has built a scalable, future-ready Salesforce ecosystem. The solution has increased transparency, strengthened cross-functional collaboration, and positioned the organization to grow and adapt with confidence. Prolocity’s collaborative approach and deep nonprofit expertise ensured that the implementation was both technically sound and mission-aligned—empowering Gift of Hope to amplify its community impact for years to come.
Contact Us
