• Data Cloud: How Unified Profiles Differ From a Traditional Golden Record

    One of the biggest hurdles to get past in a Data Cloud implementation is understanding the concept of a Unified Profile. This is complicated by the fact that Data Warehouses and MDM systems have been around for decades, and one of the primary goals of those systems is to create a “Golden Record”.

    Read More ›
  • Celebrating One Year of Salesforce Nonprofit Cloud

    Through our journey of learning, implementation, and collaboration, we have witnessed firsthand the transformative power of Nonprofit Cloud in driving fundraising efficiency and program effectiveness. As we celebrate this milestone, we are excited to continue our partnership with nonprofits, sharing best practices and accelerating impact with Salesforce Nonprofit Cloud.

    Read More ›
  • TrailblazerDX 2024

    In Spring of 2024, Ryan Rucker had an opportunity to spend the week in San Francisco attending TrailblazerDX and boot camps hosted by Salesforce. Below is a recap of the biggest takeaways from the week.

    Read More ›
  • New Marketing Cloud Growth – What You Need to Know

    There’s a lot to be excited about with this new tool. Marketing Cloud Growth includes a drag-and-drop email builder, landing page builder, journey builder using Salesforce flow, and a form builder all with AI out of the box.

    Read More ›
  • Marketing and Artificial Intelligence

    AI has been a growing industry and topic of conversation for the past decade. One of the most impactful areas in which AI can be used is with your marketing efforts.

    Read More ›
  • Salesforce + AI for Fundraising

    There are multiple use cases for AI within Salesforce, particularly for nonprofits in fundraising. Let’s explore these categorized by the two primary AI types.

    Read More ›