Prolocity Announces New Vice President of Sales

Prolocity is proud to announce the promotion of Matt Farano from Director of Sales to Vice President of Sales.  As Prolocity’s first hire in 2011, Matt has held numerous roles across the organization.  This unique background has armed him with invaluable perspective into the business. 

Matt approaches every relationship with a focus on long-term success.  From his internal team, to clients, to partners, Matt is committed to making a positive impact.  He is passionate about leveraging the Salesforce platform to help companies and nonprofits solve today’s most challenging business problems. 

In spite of a global pandemic, Matt led Prolocity to a year of record growth.  When asked what’s his secret, he gave all the credit to his team, stating “without them none of this would be possible”.  Matt is committed to fostering a culture of success through a forward-thinking, collaborative approach.  He empowers his team to flourish by passing down the lessons he’s learned throughout his tenure with the company.

Matt has high expectations for Prolocity in 2021, and he is excited to expand both commercial and nonprofit practices.  His passion and fearless spirit will serve him well in this new role, and we look forward to his continued growth and success.  Check out Matt’s People On The Move feature in the Cincinnati Business Courier.


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