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Pardot for Salesforce: B2B Marketing Solution

Posted on May 26, 2015 by Matt Farano

Pardot for Salesforce is a B2B Marketing Solution that bridges the gap between marketing and sales to drive better quality leads, to help qualify those leads through lead nurturing, and then score all those activities so sales teams can prioritize the leads they are working with. Pardot’s features include CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting/analytics.

With Pardot, your sales team is empowered with their own marketing machine to accelerate sales. The marketing team can push out campaigns and increase brand awareness, and the handoff to a sales rep to pick up hot leads is seamless. This is a huge differentiator for a sales team, because it drastically improves your response time. A sales rep can engage with a prospect the moment they become active! You can manage your qualified leads from anywhere, anytime with the Salesforce1 mobile app.

Pardot categorizes your leads based on the prospect’s activity score, so sales reps can focus their time where it matters most. It also allows you to send and track all one-to-one communications using pre-created templates & content, and then report on which of those templates proved to be the most effective. Say goodbye to writing emails from scratch every time you communicate with a prospect!

By combining the #1 CRM in the world, Salesforce, with the incredible marketing power of Pardot, your sales and marketing teams will be able to work together like never before.

Prolocity’s cloud consultants deliver strategy, design, implementation, training, and optimization services to ensure that businesses are getting the most out of the technology. Their solutions leverage the world’s #1 cloud platform, Salesforce, to deliver best-in-class solutions and accelerate success!

Salesforce Consultants Cincinnati

Ohio

Prolocity Technology Solutions, LLC
407 Vine Street, Suite 219
Cincinnati, Ohio 45202

Salesforce Consultants Kentucky

Kentucky

Prolocity Technology Solutions, LLC
50 E. RiverCenter Blvd., Suite 414
Covington, Kentucky 41011

Find Highly Qualified Leads, Faster, With Data.com

Posted on May 13, 2015 by Matt Farano

With Data.com, businesses can quickly find highly qualified leads, faster. We all know that one of the most critical success factors in a business is lead generation/qualification. In many cases, it can be the key differentiator that a business needs to gain a competitive advantage.

Recently we decided to improve some of our own internal processes and procedures. At the top of the list, we needed to streamline our lead generation & qualification processes. Since we are a Salesforce partner, the choice was obvious. We may be a bit biased, but we believe that Data.com is the best tool on the market for prospecting and targeting new accounts. Data.com allows you to find decision makers faster and access accurate and complete B2B contacts and company profiles. Here are a few of the things that Prolocity has experienced, since moving to Data.com

Fresh, Accurate Leads.

One of the top reasons for CRM failure…yep you guessed it, bad data. Salesforce combines the power of Dunn & Bradstreet’s accurate account data with Jigsaw’s robust functionality & contact information, so you can feel confident that you are working with the most accurate data out there.

Real-time Clean.

Data.com can deliver insight right into your Salesforce workflow. One of the most powerful features of Data.com is the Clean feature. At the top of your lead, account, & contact records in Salesforce, there is a “Clean” button that will check your record for any missing or updated data. Automated data cleansing empowers our reps to sell faster and sell smarter, with the most up-to-date information available.

Accelerated Sales Activity.

Working with data you can trust means less time running around looking for what you need and less chance for human error. Data.com helps your sales team to improve productivity & increase win rates. Now you can spend more time selling, and less time searching for your next opportunity.

Salesforce Consultants Cincinnati

Ohio

Prolocity Technology Solutions, LLC
407 Vine Street, Suite 219
Cincinnati, Ohio 45202

Salesforce Consultants Kentucky

Kentucky

Prolocity Technology Solutions, LLC
50 E. RiverCenter Blvd., Suite 414
Covington, Kentucky 41011

Salesforce Analytics Cloud Is 2015’s Next Big Platform

Posted on March 2, 2015 by Brenda Harmon

Companies are finding that their employees need to stay productive while away from their desk to keep up with things like, connecting with partners, engaging potential new leads, and taking care of business on the fly. Imagine if you were able to reach all of your analytics information from wherever you may be and whenever you need it?

Salesforce.com has launched the Salesforce Analytics Cloud, powered by Wave to achieve just that. This Analytics Cloud was built to work with or without Salesforce1 mobile app to make your CRM software more mobile. You can Measure, Group, Filter, View and Share your data with just a few finger taps on your phone, making your data work for you and not against you. Salesforce.com has developed this cloud-based mobile software to be reliable, with no hardware glitches, and allows you to send your information five times faster than the competition.

The awesomeness doesn’t stop there. Three new features to the Salesforce Analytics Cloud are expected to launch this month. The Wave Mobile Connector, Wave Mobile Dashboard, and Wave Links. The Wave Mobile Connector helps users import a raw data file and transform it into interactive visualizations that can be explored instantly. The Wave Mobile Dashboard can create analytic dashboards using any data source. The Wave Links allows you to embed links into any Salesforce record or custom objects that takes them to a specific visualization.

With all of these great new enhancements with the Salesforce Analytics Cloud, there is no more waiting until you are back at the office to run reports. Now, you will have this information right at your fingertips. Prolocity provides cloud advisory and technology services to businesses and non-profits. Our cloud consultants deliver strategy, design, implementation, training, and optimization services.

Prolocity is a national Salesforce Partner providing cloud advisory, implementation, and support services to businesses and non-profits. Our cloud consultants deliver strategy, design, development, implementation, training, and optimization services. www.prolocity.com

Salesforce Consultants Cincinnati

Ohio

Prolocity Technology Solutions, LLC
407 Vine Street, Suite 219
Cincinnati, Ohio 45202

Salesforce Consultants Kentucky

Kentucky

Prolocity Technology Solutions, LLC
50 E. RiverCenter Blvd., Suite 414
Covington, Kentucky 41011

Is Your Business Utilizing the Top 4 Cloud Computing Trends For 2015?

Posted on February 25, 2015 by Brenda Harmon

The time is now to stay ahead of the cloud computing curve. Technology is always changing and it is important to be tuned in to the latest and greatest trends. The top 4 Cloud Computing trends for 2015 are Mobile, Integrations, Analytics, and Big Data. With these tools, you can run your business on the go and no longer be forced to work behind your desk in the office.

Mobile

Businesses are finding themselves away from the desk more often and are needing to run their company on the go. It is all about improving productivity, which means being able to stay on top of things from anywhere, anytime. For example, Salesforce.com has created their Salesforce1 mobile app that allows users to manage leads, contacts, accounts, opportunities as well as have access to data from external sources directly from your phone. Cloud Computing allows you to pick up right where you left off, on any internet enabled device.

Integrations

With the emergence of cloud computing integrating software is easier than ever. Rather than operating multiple pieces of software in separate silos, you can now integrate them into one seamless solution, making work more productive and efficient than ever. With the use of robust API’s, cloud-based platforms who embrace open communication will flourish, and those who build walls around their solution will not be able to survive. Salesforce.com (#1 CRM solution on the planet), for example, embraces integration through their Force.com development platform, AppExchange Marketplace, and their open API structure.

Analytics

So you spent a bunch of money on a new whizz bang solution and you are putting all of this fantastic data into it, but what is the point if you don’t have visibility into key business metrics and data analytics?

Data analytics are essential to running your business. This trend may be the most powerful of them all, because we are finally able to easily see how our data is working for us. Salesforce.com recently released Salesforce Analytic Cloud powered by Wave. In March three new features will be added: Wave Mobile Connector, Wave Mobile Dashboard Designer, and Wave Links. These new features help users import a raw data file and transform it into interactive visualizations that can be explored instantly, create analytic dashboards using any data source, and embed links into any Salesforce record or custom object that takes them to a specific visualization. All of this can be done directly on your phone or tablet at your convenience.

Big Data

Cloud technology now allows you to take data Analytics to a whole new level. It allows you to put forth action with the data you have collected. The promise of big data is still not fully fulfilled, but is surely a trend in cloud-computing that will continue to grow. The key is to capture data at a granular level to allow for faster decision making. Analytics gives you visibility into the data. Big Data gives you predictable analytics that will allow you to take action. This tool will enable more efficient business processes and fine-tune the way that we make key business decisions.

The Top 4 Cloud Computing trends will be a big factor in your business to run effectively and efficiently and stay ahead of the game. Prolocity provides cloud advisory and technology services to businesses and non-profits. Our cloud consultants deliver strategy, design, implementation, training, and optimization services.

Salesforce Consultants Cincinnati

Ohio

Prolocity Technology Solutions, LLC
407 Vine Street, Suite 219
Cincinnati, Ohio 45202

Salesforce Consultants Kentucky

Kentucky

Prolocity Technology Solutions, LLC
50 E RiverCenter Blvd., Suite 414
Covington, Kentucky 41011